🎉 AdFiesta #10 — Welcome to the party!

What is AdFiesta?

AdFiesta is a curated advertising newsletter that doubles as the industry’s Weekly Advertising Award Show.

Every week we showcase the best new campaigns from the wild, wonderful world of advertising — and you get to pick which one wins Ad of the Week! Along the way, we’ll keep you updated on important industry news, notable campaigns, and award winning work around the globe.

In this week’s edition: The Man Your Man Could Smell Like returns to the NFL, KitKat tells Canada to quit being so polite, and a dude gets stuck in his garage door opener.

Let’s get started!

Table of Contents

• 🎉 Ad of the Week

• 🏆 Last Week's Winner

• 📰 Noteworthy News & Campaigns

• 🎥 10 More Ads Worth Watching

🥁 The Shortlist

Every week I scour the internet for the best new ads released around the world. After narrowing it down to 3, it’s up to you: Watch the ads and vote to decide which one should win Ad of the Week!

Smell Like a Footballman / Old Spice

Excellence in Creativity

(I spent 30 minutes scouring the internet and LinkedIn and couldn’t find anything conclusive on who made this. If you’re responsible for this work, please let us know so we can credit you!)

Have a Break From AI Politeness / KitKat Canada

Excellence in Creativity

That’s Us / Powerade

Excellence in Film Craft

Which ad do you think should win Ad of the Week? Cast your vote here!

🏆 Last Week’s Winner

Great advertising is often uncomfortable. It pushes the boundaries while balancing a fine line between unforgettable and unforgivable. “Guillotine Leagues” is no different: Liquid Death’s classic blend of terror and shocking realism leads to another incredible ad campaign.

Congrats to Liquid Death and Yahoo Sports for winning AdFiesta’s Ad of the Week!

📰 Noteworthy News

• Dentsu to lay off over 3400 employees in markets outside Japan, 8% of its total staff (read more on Bloomberg)

• LA’s 2028 Olympic Games to be the first to offer sports venue naming rights (read more on the Los Angeles Times)

• Home Goods names Fallon as Creative Agency of Record (read more on AdAge)

• Dick’s Sporting Goods launches its own in-house entertainment studio, Cookie Jar & A Dream Studios (read more on The Hollywood Reporter)

• IPG partners with AI startup Aaru to simulate real-time consumer behavior (read more on Adweek)

📌 Campaign Central

• To launch Channel 4’s Educating Yorkshire Series, 4creative and 400 students filmed a one take trailer (read more on AdAge)

• IKEA furniture is covered in seagull droppings in Mother’s stunt for the chain’s new Brighton location (read more on Creative Bloom)

• Polo Ralph Lauren releases the brand’s first animated ad in “Operation Black Tie” (read more on The Hollywood Reporter)

• Trainline and Wieden+Kennedy Amsterdam tells users to “Tap that app” to get their money back in (read more on LBBOnline)

• Pacific Wild and ONE23WEST launch a popup store for “Brutal British Columbia (read more on LBBOnline)

• Former EPL Managers enjoy Uber Eats in new creative work from Mother (read more on Creative Salon)

🎤 Celebrities

• E.l.f. is the latest brand to face backlash after casting comedian Matt Rife in a new commercial (read more on AdAge)

• Brands lean into tangerine orange to ride the wave of Taylor Swift’s album announcement (read more on Muse by Clios)

• Josh Allen’s dad isn’t himself in a new Snickers commercial from BBDO (read more on Watch the ad)

• McDonald’s and Shania Twain release special edition menu items in work from Wieden+Kennedy Toronto (read more on Muse by Clios)

🎥 10 More Ads Worth Watching

Depopamine / Depop

Excellence in Creativity

Octagon / Red Baron

Excellence in Creativity

Not for Everyone. For the Fan. / Sky Bet

Excellence in Film Craft

The Unexpected Hero / Prostate Cancer UK

Excellence in Creativity

Visa x Abu Dhabi Commercial Bank

Excellence in Creativity

25/26 Kit Launch / Adidas x Liverpool FC

Excellence in Film Craft

Inflate Off / Airheads

Excellence in Creativity

Sticky Varnish / Hellmann’s

Excellence in Creativity

Assemble / Stresstabs

Excellence in Creativity

amvbbdo

16K followers

View more on Instagram

Lovely Day for a Guinness / Guinness

Excellence in Storytelling

That’s it for this week’s volume of Ad Fiesta 🎉

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Have ideas and suggestions on how we can improve, or saw a great ad we missed? Email us at [email protected].

Ad Fiesta Vol. 10

Week of August 18, 2025

Curated by Adam Sheets