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Over the past week, advertising professionals from 97 countries converged on the Croisette for the 72nd annual Cannes Lions International Festival of Creativity. In this special edition of AdFiesta, we’ll be diving deep into festival highlights and awards, so let’s get started! 🏆

Table of Contents

• 🎉 Ads of the Week

• 📰 Noteworthy News and 📌 Campaign Central

• 🏆 Cannes Coverage

• 🎥 4 Ads That Caught My Eye

• ⚽️ A Dose of Creativity

🎉 Ads of the Week

Every week I scour the internet to find the greatest new ads from around the world. In other words: I watched a lot of really bad ads so you don’t have to.

While searching for the best ads of the week, two automotive commercials stood above the rest, both for their quirkiness and unique takes on a normally stale category. First, a quintet of singers launch into a catchy song inside an Audi. And second, the gas pedal of a Citroën turns other cars into bursts of confetti.

“Light, as you like it” / Audi

Agency: BBH London

Production: Biscuit

Directed by Glue Society

“Wanna Play?” / Citroën

Agency: BETC Paris

Production: SOLDATS

Directed by Torben Kjelstrup

📰 Noteworthy News

• Cannes Lions Special Awards

  • The award show’s Agency of the Year was awarded to Publicis Conseil (Paris, France) and Independent Agency of the Year was awarded to Serviceplan (Munich, Germany)

  • The Palme d’Or, given to the most successful production company, was won by Revolver (Australia) and AXA was celebrated as Creative Brand of the Year

• Meta’s WhatsApp adds advertising (read more on the AP News)

• FanDuel names Arts & Letters as its lead creative agency (read more on AdAge)

📌 Campaign Central

• Wes Anderson has teamed up with Montblanc to promote his new signature pen (watch the ad)

• Lionel Messi and Patrick Mahomes push each other in the latest “You’ve Got This” campaign from Adidas (read more on LBB)

• Squarespace reworks a classic Australian folk song (read more on Muse by Clios)

• Cinnamon Toast Crunch turns cannibalistic in General Mills’ new ad (read more on AdAge)

• Sam Altman’s latest company, World, releases “If You’re Human and You Know It” campaign (read more on FastCompany)

• Publicis Dubai helps new fathers ensure their kid’s first word is “Dad” in a stunt for Babyshop (read more on LBB)

🏆 Cannes Coverage

Of the 26,900 entries submitted to Cannes this year, 827 took home a Lion. That means around 3% of entires were awarded Gold, Silver, Bronze, or a coveted Grand Prix. Notable Grand Prix winners included:

• Glass: The Lion for Change and Creative Strategy

  • ‘Real Beauty’, for Dove by Ogilvy UK.

• Dan Wieden Titanium, Direct, and Creative Business Transformation

  • ‘AXA - Three Words’, for AXA by Publicis Conseil, Paris.

• Sustainable Development Goals Lion

  • ‘The Amazon Greenventory’, for NATURA, by Africa Creative DDB, São Paulo.

• Grand Prix for Good & Lions Health and United Nations Grand Prix for Good

  • ‘The Best Place In The World To Have Herpes’, for New Zealand Herpes Foundation, by FINCH and Motion Sickness.

• Design & Digital Craft

  • “Caption with Intention” for Closed Captioning by FCB Chicago.

Among my personal favorites was “Lucky Yatra”, a campaign for Indian Railways. To both crack down on fare evasion and increase lottery ticket sales, FCB India turned every train ticket into a lottery ticket. Check out all of this year’s winners at lovethework.com.

🎥 4 Ads That Caught My Eye

“Ride like no other” / VanMoof

Agency: VanMoof

Production: 100%

Directed by Folkert Verdoom

“Best Behavior” / Yes Foundation

Agency: DUDE

Production: Papaya Films

Directed by Mateusz Miszczyński

“Give Us the Finger” / ōura

Agency: nice&frank

Production: Love Song

Director: Walid Labri

“Inherit” / Progressive Insurance

Agency: Arnold Worldwide

Production: Sanctuary Content

Director: Cole Webley

⚽️ A Dose of Creativity

Earlier this month, Paris Saint-Germain won the UEFA Champions League for the first time in club history, besting Inter Milan 5-0. To celebrate, Wieden+Kennedy London and Nike projected this graphic on the Arc de Triomphe to crown the victory.

That’s it for this week’s volume of Ad Fiesta! 🎉

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Ad Fiesta Vol. 2

Monday, June 23, 2025

Curated by Adam Sheets