Welcome to AdFiesta! 🎉

A curated roundup of the top campaigns and news from around the world of advertising — delivered every Monday morning to your inbox.

Table of Contents

• 🎉 Campaign of the Week

• 📰 Noteworthy News

• 📌 Campaign Central

• 🎥 4 ads that caught my eye

• 🍔 A Parting Dose of Creativity

🎉 Campaign of the Week

Every week we scour the internet for the greatest new ads around the world. This week, a trio of ads from IKEA Norway showcased how brilliant brand storytelling can come from anywhere, such as simple household items tied to the people we love the most.

“Made for Life” / IKEA Norway

Agency: TRY

Production: Bacon

Directed by Jacob Marky

📰 Noteworthy News

• The FTC has approved the pending merger between Omnicom and IPG (read more on The Wall Street Journal).

• Brazilian agency DM9 admits to modifying parts of their Grand Prix winning case study after a whistleblower exposed that the video used AI altered footage (read more on AdAge). Ultimately, the agency agreed to withdraw three campaigns from competition following an internal review (read more on AdAge).

• DM9’s Co-President and CCO has stepped down amid the controversy (read more on Adweek), while Cannes has revoked the campaign’s Grand Prix and announced new safeguards and measures to prevent misuse of AI in future entries (read more on Adweek)

• Havaianas chooses GUT to be the brand’s first global agency of record after a three month creative review (read more on Adweek).

📌 Campaign Central

• LeBron James teams up with Amazon to promote Prime Week (read more on LBB)

• Sabrina Carpenter takes hotline calls for Dunkin’ Donuts new signature drink (read more on Billboard)

• Coca-Cola launches a Star Wars themed summer campaign (read more from Disney)

• Hinge kills its mascot… again (read more on Muse by Clios)

• DoorDash releases a short film inspired by the Summer Scaries (read more on LBB)

• JD Sports introduces their new “Forward Forever” brand platform (read more on The Drum)

• Giada De Laurentiis is the new spokeswoman for Peroni’s Italian Beer Ice (read more on DesignRush)

🎥 4 Ads That Caught My Eye

“Quiet Please” / New Balance

Agency: Red Buoy

Production: Business Club

Directed by Tom Emmerson

“Made To Be With You” / Jansport

Agency: Party Land

Production: Impossible Studios

Directed by Parker Seaman

“Names Will Be Made” / UEFA Women’s Euros 2025

Agency: BBC Creative

Production: Blinklink

Directed by Nicos Livesey

“Fighting Spirit” / Orange

Agency: Publicis Conseil

Production: BIRTH

Directed by Adrien Lallau

🍔 A Parting Dose of Creativity

Burger King UK trolled its “Arch Nemesis” by placing a clever mobile billboard in front of a McDonald’s street ad. BBH London was responsible for the viral stunt.

That’s it for this week’s volume of Ad Fiesta 🎉

Make sure to subscribe so you don’t miss your weekly fix of the best new ads, breaking industry news, and the hottest campaigns from around the world of advertising.

Have ideas and suggestions on how we can improve, or saw a great ad we missed? Email us at [email protected].

Ad Fiesta Vol. 3

Week of June 30, 2025

Curated by Adam Sheets