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- Ad Fiesta Vol. 4 🏀
Ad Fiesta Vol. 4 🏀
Michael Jordan, a puppet show, and the infamous shattered backboard

Welcome to AdFiesta! 🎉
We’re glad you’ve joined the party! Every week, we bring you the best new campaigns and latest news from around the advertising industry.
This week, however, we’re taking an off-week as we continue to build out our website, revamp our branding, and streamline our process. Good news though, we’re still bringing you a fantastic ad to help start your week off right!
🏀 Ad of the Week
Michael Jordan and a puppet show? What more could you ask for!
40 years ago, a rising basketball player named shattered a backboard in Trieste, Italy during an exhibition game. Michael Jordan had just come off his first season in the NBA, winning Rookie of the Year and beginning his rise to international stardom. On this worldwide trip, an infamous play would begin to cement the legend and lore of the greatest basketball player in the world.
The story that “shattered the basketball universe” is retold by Doubleday&Cartwright for Jordan Brand and the AJ1 sneaker line.
“A Puppets' History of the AJ1” / Jordan Brand
Agency: Doubleday & Cartwright
Production: Elsewhere Films
Directed by Zackary Canepari
That’s it for this week’s volume of Ad Fiesta 🎉 We’ll be back next week with a revamped newsletter, so keep your eyes peeled!
Have ideas and suggestions on how we can improve, or saw a great ad we missed? Email us at [email protected].
Ad Fiesta Vol. 4
Monday, July 7, 2025
Curated by Adam Sheets