Ad Fiesta Vol. 1 🎉

June 16, 2025

Welcome to AdFiesta! 🎉

We’re glad you’ve joined the party! Every week, we bring you the best new campaigns and latest news from around the advertising industry.

🎉 Ad of the Week

Every week I scour the internet for the greatest new ads around the world. In other words: I watched a lot of really bad ads so you don’t have to.

The inaugural ad of the week goes to a beautiful brand film for Huggies, directed by Stink’s Ian Ruschel. “Lying in an incubator, surrounded by wires, Savannah Westfall looked impossibly small.

“But inside her tiny frame, beat the heart of a fighter.”

“Savannah’s Fight” / Huggies

Agency: Leo Burnett

Production: Stink

Directed by Ian Ruschel

đź“° Noteworthy News

  • The 72nd Cannes Lions International Festival of Creativity is kicking off on the French Riviera. We’ll bring you the highlights and winners in next week’s newsletter!

  • Mark Reed is stepping down as CEO of WPP (read more on The Telegraph).

  • WPP lost Mars’ $1.7 billion media account to Publicis (read more on Adweek).

  • A $2000 AI ad for Kalshi went viral after airing during the NBA Finals (read more on The Verge)

đź“Ś Campaign Central

🎥 3 Ads That Caught My Eye

“Fussball Einer Newer Generation” / Google Pixel x DFB

Agency: Jung von Matt SPORTS / Jung von Matt Switzerland

Production: ANORAK GmbH

Directed by Nina Holmgren

“Welcome to the Lake” / Birrificio Angelo Poretti

Agency: Untold

Production: Biscuit

Directed by Jeff Low

“No Thanks, I’ll Walk” / Reebok x Manors

Agency: Stink Studios

Production: Stink

Directed by Dan French

That’s it for this week’s volume of Ad Fiesta 🎉

Make sure to subscribe so you don’t miss your weekly fix of new ads, industry news, and great campaigns from around the world of advertising.

Have ideas and suggestions on how we can improve, or saw a great ad we missed? Email us at [email protected].

Ad Fiesta Vol. 1

Week of June 16, 2025

Curated by Adam Sheets