🎉 AdFiesta #7 — Welcome to the party!

AdFiesta is a curated advertising newsletter that doubles as the industry’s Weekly Advertising Award Show.

Every week we showcase the best new campaigns from the wild, wonderful world of advertising — and you get to help us pick which one wins Ad of the Week! Along the way, we’ll keep you updated on important industry news, notable campaigns, and award winning work around the globe.

In this week’s edition: an invisible basketball player, a samurai duel, and a chewing gum that can save a life.

Let’s get the party started 🎉

Table of Contents

• 🥁 The Shortlist

• 🏆 Last Week's Winner

• 📰 Noteworthy News & Campaigns

• 🎥 8 Creative Ads Worth Watching

• ⛳️ A Parting Dose of Creativity

🥁 The Shortlist

How it works

Every week I scoured the internet for the greatest new ads released around the world. I’ve narrowed it down to 3 and now it’s up to you: Watch the ads and vote to decide which one should win Ad of the Week!

Belong, Together / The American Asian Foundation

Excellence in Storytelling

Hero Gum / Gift of Life Marrow Registry x Doublemint

Advertising for Good

Summer Lawn / Purdy & Figg

Excellence in Film Craft

🏆 Last Week’s Winner

The people have spoken: Nathan’s Famous is the winner of AdFiesta’s Ad of the Week! (watch the ad here)

Congrats to adam&eveDDB for their incredible work on “Follow the (F)rank to Nathan’s Famous.” Not only is the observation of a hidden hot dog in the New York metro map brilliant, but it’s a great example of how strategic OOH ad placements can elevate a campaign from more than a just a simple print.

📌 Campaign Central

• Cheetos has unleashed “The Thing” on Times Square in a campaign from Goodby Silverstein & Partners (read more on Adweek)

• Starry offers customers 100% off a soda when temperatures break 100 degrees (read more on Marketing Drive)

• Taco Bell launches “Fan Style” to rewards fans for sharing their custom orders (read more on PR Newswire)

• A chainsaw slices Sheetz subs in half in another wild video from Liquid Death (watch the ad)

📰 Notable News

• Poppi hires Mirimar as creative agency and eyes a 2026 Super Bowl return (read more on AdAge)

• White Castle selects GSD&M as their new Integrated Agency of Record (read more on Roastbrief)

• Rhone chooses Kepler as its first ever Media Agency of Record (read more on Adweek)

📸 Celebrity Endorsements

• Gwyneth Paltrow is the new, temporary spokeswoman for Astronomer in quick turnaround work from Maximum Effort (watch the ad)

• Sydney Sweeney’s new campaign for American Eagle jeans has generated backlash and controversy (read more on The Daily Mail)

• NFL rookie and Clash of Clans fan Travis Hunter promotes an upcoming in-game event in partnership with Supercell (read more on LBB)

🎥 8 Creative Ads Worth Watching

New Tradition / LIV Golf

Excellence in Film Craft

No Fluffy Bits / Bingle Car Insurance

Excellence in Creativity

A Club Like No Other / The Royal Navy

Excellence in Copywriting

Bring A Book To Life / Amazon Books

Excellence in Film Craft

Pacto Invisibles / Olimpiadas Especiales Chile

Advertising for Good

Made of Legend / Volkswagen India

Excellence in Film Craft

Nothing Beats Near / Green Flag

Excellence in Creativity

24/7 / Samaritans

Excellence in Copywriting

⛳️ A Parting Dose of Creativity

After Scottie Scheffler won the British Open last Sunday, Nike posted a touching ad featuring the golfer and his son. “You’ve already won” resonates and rings true, reminding us all that there’s more to life than professional achievements. It’s the family bonds and connections we share that make life meaningful and rewarding. Nike cements itself as a champion for athletes who strive for greatness both in their personal lives and on the court.

That’s it for this week’s volume of Ad Fiesta 🎉

Subscribe to make sure you don’t miss the best new ads from around the world, delivered to your inbox every Monday morning.

Have ideas and suggestions on how we can improve? Saw a great ad we missed? Email us at [email protected].

Ad Fiesta Vol. 7

Week of July 28, 2025

Curated by Adam Sheets